A NEW TELEPHONE DIRECTORY. ~ Bell Company's New Booklet Is Replete With Information.

July 29, 1909

Bell Company's New Booklet Is Re-
plete With Information.

The July issue of the Missouri & Kansas (Bell) Telephone Company's Kansas City directory is now being delivered to subscribers. The directory appears in an entirely new form, made necessary by the large increase in the number of subscribers. The old style cover which persisted in rolling up and breaking, has been replaced by a handsome, index bristol cover. The front section of the directory contains several pages of useful information, including a page write-up of Kansas City, compiled by E. M. Clendening, Secretary of the Commercial Club, postal information, office buildings, directory of both Kansas Cities, street directory of both Kansas Cities, libraries and reading rooms, theaters, table of weights and measures, information for taxpayers, street car routings, railroad time tables, carriage and automobile rates and a two year calendar. Subscribers' names are listed double column in new style type. The classified business directory is printed on yellow paper. The listing therein now includes business addresses. This section of the directory contains a goodly showing of classified advertising of a varied nature.

In speaking of the new directory, Homer Montfort, Advertising agent of the company, said: "The telephone directory of today has many uses aside form that for which it was originally intended. Its value as a social and business directory is beyond question. We have added the new features at considerable expense, with a view of making the directory more valuable to our patrons, and we will gladly receive suggestions as to other useful features that might be added. Our Kansas City directory is used for various purposes approximately 250,000 per day or 91,000,000 times per year."

The new directory is said by telephone men to be the handsomest ever issued for the purpose. There are 30,000 directories in this issue.