SAYS HIS PUZZLE WAS SPOILED.
Advertising Man Sues Jewelry Con-
cern on a Wrong Guess.
Because a jewelry company published what S. G. Lindeman, who describes himself as "an advertising generalist," says is a wrong answer to the puzzle: "7 for 7. What's the answer?" Lindeman sued in the circuit court yesterday afternoon for $25,000 damages.
Lindeman says he originated the puzzle and has spent $3,500, since October 10, in putting it on billboards and in newspapers for the public to wonder over. In his suit he doesn't disclose the answer, but admits that it is something to sell and that he is to be paid for his work.
Since October 23 the jewelry company has been telling the people through the press that the answer is "a seven-jeweled watch for $7." Lindeman claims that this isn't the right answer at all, and that the publishing of it as such has injured the value of his scheme.
If the jewelry company had guessed the right answer it would have received, according to Lindeman, $25.
